Unlike other run-of-the-mill metas on Sun Tzu.
And many business strategists have used it go gain competitive advantage. One need only look at Google in web search or Apple in the smartphone and tablet markets to see how holding a strategic stronghold can pay off.This story appears in the January issue of Entrepreneur. Seriously, if your responsible for business strategy, you should read this. Companies such as Coca-Cola are continually bringing new products to market or finding new ways to deliver choice and convenience to customers via innovations like the multi-product Freestyle soda dispenser. And don't be surprised to see online voting, involuntary voluntary simplicity again, not an oxymoron , and ecotourism gain in popularity, too. Mangling Chinese names is so annoying However, Mark McNeilly has taken the liberty of doing so. Winning the business battles of the future can be helped by using the wisdom of the past. One need only look at Google in web search or Apple in the smartphone and tablet markets to see how holding a strategic stronghold can pay off.
Instead, to prosper you must capture your market in a manner that leaves the industry healthy. With in-context and content-laden scenarios, the author takes you beyond the theories to the theaters of operation on battle fields and board rooms with very relevant historical correlates and practical applications.
I have read a few versions of the Art of War, and have been doing business in Asia for 10 years now, but this helped me make some connections between Sun Tzu's battle field and the market that I didn't make earlier. Chairman of the Joint Chiefs of Staff Colin Powell relied upon it and has many translations of it in his home.
As founder of the Trends Research Institute, Celente is better equipped than most of us to undertake this task--and if even half of his forecasts prove accurate, get ready for a significantly changed world.