By Jon Faine, its morning talk host, was highly regarded and influential, occasionally winning the ratings against the market leader 3AW's Neil Mitchell, doyen of Melbourne talkback. Still have questions? FM conversions organised under the National Radio Plan provoked much animosity in the industry because of high auction prices, and five of the 14 proposals for AM-to-FM conversion collapsed between and News radio and talk are strongly supported formats in Melbourne, with long histories of both industry expertise and audience support.
The city's first licensed 'A'-class station, 3LO later ABC Melbournereceived a cautious welcome when it commenced operation in Compelled to find a new niche, radio capitalised on its strengths, developing the broad spectrum of talk, sport and music stations that is available in the city today.
New expatriate national and cultural groups emerged in Melbourne following the postwar global diaspora; the cultural needs of women's, gay and lesbian, and Aboriginal groups were increasingly seen as politically important; cultural industries such as advertising, film, music and television were acknowledged by governments as the new sources of economic growth, and the opening up of FM services on the VHF broadcast band was enabled by a mix of old transmission technology, new political will, falling costs and technical improvements, resulting in the multiplication of services.
Multimedia Content Radio Melbourne had 31 radio stations incompared with a mere 19 under the regulated system before This is a very different scenario from the time when radio first came to Melbourne. As local programming developed, presenters became 'personalities', their lives a matter of public interest.
Attacked by the commercial stations, HITZ-FM was unsuccessful in its attempts at gaining a permanent community licence: the Australian Broadcasting Authority deemed its programming to be commercial in character, rather than 'community', though no commercial station has since occupied this niche.
In the s this all changed, and broadcasts of the Melbourne Cup and cricket tests brought the excitement of live sports coverage to listeners. The city played a central role in the early development of national radio, telegraphy and telephony.